About the Studio
We are a New Jersey based studio founded by Heather Pinheiro. The focus of our work is to create unique and cohesive visual identities for our clients. Our main priority is to assist our clients in establishing an internet presence. We develop highly visual and creative concepts to articulate your business objectives. Whether it be a website, logo, or direct mailers, we are able to represent your business in the way you envision it. As designers, we assist in translating your business strategy into tangible materials to help you market your business.
Services
Web Design
Brand Strategy
Identity
Concept Development
Logo
Print
Advertising
Packaging
Signage
Social Networking & Blogs
Animation
Fine Art
Illustration
Featured Corporate Web Projects






Featured Corporate Print Design Projects














Fallen/The Britney Incident

Britney Spears shaving her head was an event that the public and media buzzed about for what seemed to be ages. We decided to add to the buzz by creating a book that portrays the event in three different perspectives.
The first perspective is Ms. Spears herself, the second is that of two psychologists, and the third is of course the media. Each color of paper, layout of typography and graphics is specific to each perspective.
The three different perspectives are assembled in three separate books, which are then together to create the illusion of one book. They are sewn together on the end of the book that is meant to be opened so that the reader must engage in a certain action in order to have the ability to read the books. The action? Cutting the thread. Just as Britney had cut her hair.




@OfficialTila
Many web based applications are taking over the need for printed materials. To rewind a bit, we created a print version of Twitter that functions in very much the same way.
The challenge was to create a flyer template that represented the function of Twitter, while personalizing the templates to a specific person on Twitter.
We chose to use vellum paper stacked one on top of another to represent the function of Twitter. This way the previous Tweets can be read through the most recent Tweet on the top of the pile. This represents how all of an individual's Tweets on Twitter can be read at any given time, with the most recent posted on the top of the page. Simple. Now for the person we are following...
The individual these flyers represent is reality tv star, Tila Tequila. The vellum paper was chosen in bright pink as a representation of Tila's bold yet feminine persona. The typography is sporadically placed on each flyer because lets face it, there really is no method or order to her Tweets. Finally the typefaces are a mix of ITC Edwardian Script, and Monotype Corsiva, which are very feminine, like Tila.
Like a true drama queen, Tila's Twitter account was deleted midway through this project because she had enough of people judging her, hence the "sorry! that page doesn't exist" for the first 6 pages.
The Tweets were later hung in a bar bathroom for any passerby to read. Some may consider this trashy...but that may just be what we were going for.



Stamps/The new collection from Martha Stewart
This is a collection of stamps made to portray characteristics about Martha Stewart. Heres one: As modeling jobs dried up, Martha Stewart took a job as a stockbroker in New York in 1968, a career cut short by the family's move to Connecticut in 1972.

Real Estate Strategies Corporation/Web Concepts

We were commissioned by Real Estate Strategies Corporation in Somerset, New Jersey to create their corporate website. The CEO asked for three radically different concept designs for their site. The three concepts are shown here, and the final design they chose was a combination of all of the concept designs. We took the overall best features from each design and incorporated them into their current website.
First Web Concept


Third Web Concept
Second Web Concept
Fireside Grill and Bar Web Concept
This is a web concept for a bar and grill in Manalapan, New Jersey. The colors are warm and inviting to entice customers to check out their restaurant.


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